El naming de Chöc proviene de una fusión entre chic y el prefijo de chocolate. El concepto de la marca es el de enfocar diferentes productos con variados porcentajes de chocolate a distintos colectivos según estados sentimentales: solteros, casados y prometidos.

Chöc is a compound of “chic” and “chocolate”. Design is based on its marketing concept; It can be sweet for everyone regardless of consumers’ sentimental state. Single, married or engaged. Everyone will feel sweet.

Chöc은 영어 chic와 chocolate의 합성어이다. 소비자의 심리적 연애상태에 초점을 맞추어 싱글, 약혼한 상태, 결혼한 상태의 사람을